What is AdWords and it’s Importance?
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
- Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
- Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
- Phrase Match: Your ad is shown for searches that match the exact phrase.
- Exact Match: Your ad is shown for searches that match the exact phrase exclusively.
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.
Link Source: http://www.webopedia.com/TERM/A/adwords.html
Why Google AdWords is Most Important for Your Business?
Businesses, regardless of the size, have one particular thing in common. If they want to have new customers and improve the status of their business, they should never stop marketing. These days, there are a lot of different strategies to market your business. Google AdWords is one of them. Understanding how Google AdWords work, as well as the benefits can help business owners determine whether or they should be implementing this vital marketing tool.
How it Works?
You start with creating an ad, selecting phrases and keywords which point to your business. When a user searches for those phrases and keywords, your ad will appear together with a link pointing to your website. Once the customer clicks on it, they will be lead to your website.
Facts and the Benefits of Google AdWords
The ads produced through Google AdWords are capable of reaching 80% of internet users who search for a specific item. This huge count can undoubtedly increase the potential of your business. You may also choose to customize ads which will benefit individuals who are doing local searches in their city, state or county. At the same time, you have the capability to increase or decrease the money you spend with Google AdWords.
Attract more customers – Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Advertise locally or globally – Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.
Reach the right people at the right time – Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Link Source: https://adwords.google.com/home/#?modal_active=none