What is Analytics?
Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling and machine-learning techniques to find meaningful patterns and knowledge in recorded data. Today, we add powerful computers to the mix for storing increasing amounts of data and running sophisticated software algorithms – producing the fast insights needed to make fact-based decisions. By putting the science of numbers, data and analytical discovery to work, we can find out if what we think or believe is really true. And produce answers to questions we never thought to ask. That’s the power of analytics.
Link Source: https://www.sas.com/en_ph/insights/analytics/what-is-analytics.html
What are website analytics?
Website analytics are generally referred to as the measurement, analysis and reporting of Internet in order to understand and optimize website. To put this simply, it is data on:
- Who visits your website.
- How they got there.
- What they did once they landed there.
- Where they went afterward.
What information does website analytics provide?
- Your audience:
- How many visits you’ve had to your site
- Whether the people on your site are new or returning visitors
- Demographic data such as what country they are visiting from
- What browser they are using, such as Internet Explorer or Firefox
- Audience behavior:
- Where visitors landed on your website and where they exited (homepage, services page, etc.)
- Which pages are the most popular
- How long visitors spent on your site
- Campaign data:
- What campaigns drove visitors to your website
- The domains that referred your site’s traffic
- The keywords people searched in order to find your site
How should I use analytics?
Analytics tools give you huge amounts of data about your website which can often be overwhelming. Before you start looking at all the information offered, first decide what the goal of your website is. This allows you to focus your attention on the most important data.
Why are analytics important?
Analytics are extremely important for a number of different reasons. The main reason being, once you understand your visitors’ behavior you can optimize your website to improve results. To put it simply, analytics provide information to help you make educated changes to your site based on actual data, as opposed to hypothesized ideas based on opinions.
Analytics are also extremely important in helping you to understand which promotion techniques work well for your website. If you have invested recently in a new form of advertising such as Paid Search, you will easily be able to see how many visitors it has driven to your website, and whether those users are your ideal audience and are likely to achieve your website goal.